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If you’re looking for a deep dive into the history of dairy, this isn't it. But if you want a vibrant, high-energy playground that’s basically a fever dream of pink, the MOIC delivers.
From the moment we stepped into Museum of Ice Cream (MOIC) Singapore, it was clear why this pink wonderland continues to be one of the city’s most loved family attractions.
Since its grand opening in 2021, when tickets famously sold out within just two days, MOIC has grown into a must-visit destination for families.
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With a lineup of unique, ice cream-themed experiences, MOIC has delighted visitors of all ages, picking up accolades along the way such as Klook’s Best in Experience Award 2023 and TripAdvisor’s Travellers’ Choice Award.
Inside this 25,000 square foot pink wonderland, everyone from parents to ice cream enthusiasts can look forward to multi-sensory installations, creative workshops, and fun photo spots in every corner.
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And of course, there’s the unlimited ice cream with dessert stations scattered throughout the attraction. We went wild with 19 ice cream flavours and 8 unlimited toppings to choose from.
You can look forward to delicious flavours such as Chocolate Chip Cookie Dough and Strawberry Speculoos, served up from brands like Denzy Gelato and Ben & Jerry’s. Eat as many scoops as you want - no one’s counting!
You’ll be moving through 15 distinct zones, each with its own unique theme.
The Lobby sets the tone for the experience with bright colours and cheerful energy.
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This playful space introduces MOIC’s creative approach to ice cream culture, blending art, storytelling, and interactive elements.
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Explore Singapore’s pinkest indoor carnival featuring nostalgic games.
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Snap a pic with the adorable Animal Cookie ride and grab a bag of MOIC’s signature buttery popcorn.
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The California zone brings the cheerful, carefree spirit of the Golden State straight to Singapore with eight delicious ice cream flavours from Denzy Gelato - an award-winning premium local brand that has even earned a mention in Parliament.
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Vegan and allergen-friendly options are available that are just as creamy and flavourful, so every member of the family can join in on the treat.
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This interactive zone encourages hands-on play with magnets.
Create your own message as a little fun remainder of your visit.
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Inspired by classic American diners, this space adds a retro vibe to the journey and doubles as another fun photo stop.
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The Bouncy Castle is the perfect place for the little ones to bouncy and burn off some of that sugar-fuelled energy.
Kids can enjoy the thrill of sliding down the iconic Dragon Playground slide and splash into the world-famous Sprinkle Pool, a favorite spot for playing and snapping fun photos.
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Walking through the Rainbow Tunnel felt like stepping into a colourful dream. It’s a quick walk-through zone, but can still make for some intriguing photos.
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Inspired by the classic ice cream-on-a-stick treat, this zone adds a local touch to the experience.
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A creative area designed for free play, where kids and adults alike can interact, explore, and unwind.
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Colourful lights and endless reflections create a mesmerizing atmosphere.
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Singapore’s first ever banana maze is a fun labyrinth that’s another cool photo spot.
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Grab a postcard and write what's on your mind or what the visit to MOIC means to you.
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A hands-on space where creativity takes centre stage, always a hit with young visitors.
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End your visit at The Museum of Ice Cream’s most iconic attraction.
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No visit here is complete without a dive into the Sprinkle Pool.
It’s the kind of whimsical installation the museum has become famous for, equal parts art installation and playground.
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Before leaving, stop by the Gift Shop, which features exclusive MOIC merchandise and souvenirs.
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Every visit to MOIC comes with a special memento - the pink passport that guides you through your journey at MOIC.
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It’s filled with fun activities and interesting facts about every zone, serving as both an adventure map and educational companion.
MOIC offers four all-time favourite workshops for free, including ice cream making, keychain crafting, squishy painting, and edible slime making.
Each workshop is a hands-on experience that lets you get creative, have fun, and take home your own unique creations as a sweet memory from your visit.
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Time: 10am-7pm
Location: 100 Loewen Road, Dempsey, Singapore 248837
Admission:
Tickets must be reserved in advance, and the attraction operates on a cashless basis.
Get tickets:
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Looking for more kid friendly museums and exhibitions? Check out our guide on our favourite children friendly museums and exhibitions in Singapore.
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